Klaviyo - Geofencing

I. About the Integration

What is it?

The Klaviyo Geofencing integration enables Appbrew mobile apps to send geofence-based enter and exit events to Klaviyo via the Klaviyo mobile SDK. This allows brands to trigger automated flows, build segments, and send campaigns based on real-world location behavior.

This functionality builds on the existing Klaviyo integration (identity mapping and event forwarding) and adds location-triggered automation capabilities

II. How It Helps Customers & Their Business

Core Business Impact

Key Benefits

• Trigger automated flows when users enter or exit physical store locations

• Build location-based audience segments in Klaviyo

• Combine geofencing events with profile, ecommerce, push, and email data

• Drive in-store engagement through personalized push notifications

• Leverage existing Klaviyo automation infrastructure

Strategic Positioning

For brands operating physical retail stores or pop-ups, Klaviyo Geofencing bridges offline behavior with mobile app marketing automation.

This integration is especially relevant for:

• Omnichannel brands

• Retail-first brands expanding into mobile commerce

• Brands running local promotions or store-specific campaigns

Mobile apps provide a high-intent, logged-in user environment. Geofencing allows brands to convert real-world visits into automated digital engagement.

III. How Customers Can Use the Integration

Setup Process

1. Ensure Klaviyo account is connected in Appbrew.

2. Configure geofences inside Klaviyo (Audience → Geofences).

3. Update mobile app with Klaviyo SDK version supporting geofencing.

4. Enable “Klaviyo Geofencing” toggle in Appbrew dashboard.

5. Deploy app update with location permission prompts.

6. Create Klaviyo flows using “Entered Geofence” or “Exited Geofence” events.

7. Test with a physical device to confirm event tracking.

How It Works (High-Level Architecture)

1. App initializes Klaviyo SDK.

2. App requests user location permissions.

3. Klaviyo SDK fetches merchant-configured geofences.

4. Device monitors geofences using OS-level location services.

5. On enter/exit → event is captured and sent to Klaviyo.

6. Events appear in Klaviyo for use in flows and segments.

Event Data Sent to Klaviyo

• Event type (Entered / Exited Geofence)

• Geofence name or identifier

• Latitude, longitude, radius

• Device OS (optional metadata)

Use Cases

Use Case 1: Store Entry Offer

• Problem: Customers walk into stores without targeted incentives.

• Solution: Trigger push notification when user enters store geofence.

• Business Outcome: Higher in-store conversion rates.

Use Case 2: Post-Visit Follow-Up

• Problem: Customers leave store without purchasing.

• Solution: Trigger follow-up email or SMS after exiting geofence.

• Business Outcome: Recapture missed revenue opportunities.

Use Case 3: Location-Based Segmentation

• Problem: Brands lack segmentation based on store visits.

• Solution: Build segments of users who visited specific stores multiple times.

• Business Outcome: Targeted loyalty or VIP campaigns.

Step-by-Step: Creating a Geofencing Flow in Klaviyo

1. Initialize the Flow

1. Log in to your Klaviyo dashboard.

2. Navigate to Flows > Create Flow > Build Your Own.

3. Name your flow (e.g., "In-Store Welcome – SoHo Store").

2. Select the Trigger

1. Click on Trigger Setup and select Metric.

2. From the dropdown, search for the Appbrew Geofence events:

   • Entered_Geofence: Use this to greet customers or offer in-store discounts.

   • Exited_Geofence: Use this to ask for a visit review or offer an "online-only" follow-up coupon.

3. Add Flow Filters (Crucial for Targeting)

If you have multiple store locations, you don't want to send a generic message. Use Flow Filters to trigger specific messages for specific stores.

1. Click on Flow Filters in the trigger sidebar.

2. Add a filter: While setting up you can use location (latitude/longitude) filter or anything else out of the options to sent more personalised notifications.

4. Configure "Smart Sending"

• Recommendation: For geofencing, it is often best to Turn OFF Smart Sending for the specific push message.

• Why? If a customer receives a "Welcome" push when they walk in, you want them to get it immediately, even if they received a marketing email earlier that day.

5. Craft the Push Notification

1. Drag a Push Notification action into the flow immediately after the trigger.

2. Click Configure Content.

3. Personalize with properties: Use dynamic variables to make the message feel local.

   • Example: "Welcome to our {{ event.Store_Name }} branch! Show this at checkout for a surprise gift. 🎁"

6. Set Time Delays (For Exit Flows)

For an Exited_Geofence flow (e.g., a "Thank you for visiting" message):

1. Add a Time Delay component (e.g., 30 minutes or 1 hour).

2. This ensures the customer has actually finished their shopping trip before they get a "How was your experience?" nudge.

Constraints & Platform Limits

IV. FAQs

Q1. Are geofences configured in Appbrew?

No. Geofences are configured inside Klaviyo. Appbrew forwards events once SDK and permissions are active.

Q2. What happens if users deny location permission?

No geofence enter/exit events will be generated.

Q3. Does Appbrew manage geofence radius or shapes?

No. Klaviyo manages geofence definitions and configurations.

Q4. Do geofence events work in the background?

Yes, subject to OS limitations and user-granted permissions.

Q5. Is backend development required?

No additional backend changes are required. Events are handled by the Klaviyo SDK.

Q6. Can brands with hundreds of locations use this effectively?

Yes, but OS-level geofence limits apply. Merchants may use regional geofences or dynamically load nearby geofences.